PART 1 1. FORCES OF CHANGE (YOU'RE SCREWED IFYOU DON'T) a. "It's the fast fish which eats the slow fish" "In the new word, it is not the big fish which eats the small fish, it's the fast fish which eats the slow fish." - Klaus Schwab, founder and executive chairman of World Economic Forum. Several examples in the last few years illustrate the shorter time taken to build a large company. In terms of valuation five years after launch, Face- book's valuation was 15B USD (2004-2009). Over the same 5 years, Uber's valuation reached 40B USD (2009-2014). A second example is the time required from inception to reach lB USD in reve- nue, Dell took 9 years (1984-1993), Office Depot took 5 years (1986-1991), and Groupon took only 2 1. In shor( the small fast fish can (2008-2010) quickly become a big fish and eat you! b. "If you don't create the things that will kill your company, someone else will." When Apple launched the i Phone, it made the deci- sion to cannibalize its iPod sales. As Facebool<'s Little Red Book records: "If you don't create the things that will kill Facebool