PART 1 2. "WIN-WIN OUTCOMES" Startups and corporations can interact in a complex web of relations. Both benefit from each other. Credibility Branding & PR Distribution ( Suppliers Funding 2.1 From Startup to Corporation Startups can contribute to corporations by offering: Speed of operation Given the shorter period of time to reach break-even due to capital limitation, startups need to operate faster than large corporations to survive. Moreover, a condensed decision chain and methodologies like the lean startup approach (inspired by Toyota Lean Management) support a faster iteration. The need for speed is best summed up by a quote of Mark Parke~ CEO of Nike: "One of my my fears is being this big, slow, constipated, bureaucratic company that's happy with its success". Working with startups can inspire a corporation to execute faster. INSEAD #500CORPORATIONS 12