About the Authors Arnaud Bonzom is Director of Corporate Innovation at 500 Startups. You can contact him by email at arnaud@500startups.com. g Serguei Netessine is the Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. You can contact him by email at serguei.netessine@insead.edu. Please direct questions and comments about this report via email to: arnaud@500startups.com. Acl