Research Methodology Our research is based on the 500 world's biggest public companies according to the Forbes Global 2000 ranking and on interviews with industry participants. This sample includes companies in 37 countries and 69 industries. For each of the 500 world's biggest public companies, we have screened their corporate website, the latest pub- lication of their annual report and we run searches by using keywords in Google to identify their engagement with the startup ecosystem. With the information collected, we have built a comprehensive database which is for our report. the basis INSEAD #500CORPORATIONS 50