DIFFERENT OBJECTIVES REQUIRE DIFFERENT STARTUP ENGAGEMENT Innovation Culture Platform Events • • • Support Services • • • • • Startup Programs • • • • • Co-working Space • • • • • Accelerators & Incubators • • • • • Spin-offs • • • • • Investments • • • • • Mergers & Acquisitions • • • • • • Most recommended • Recommended Least recommended FIVE RECOMMENDATIONSASYOU DEEPENYOUR ENGAGEMENTWITH STARTUPS I Talk to a pool of startups about their needs as part of your design process. It's easy to assume 1hey would love this' when the bar for competitive of- ferings is getting higher. 2 There are many different ways to engage with startups. The key is to keep in mind your objec- for expected re- tives, resources and time frame sults at all times. 3 You can start small, choosing one channel of en- gagement at a time and iterate fast based on the results and buy-in. However if you don't shoot for big enough wins from the get go, there may not be enough to show to get you more resources. INSEAD #500CORPORATIONS 7