PART3 2. SPOTLIGHT -HOW DO CORPORATIONS ENGAGE WITH STARTUPS? 2.1 Technology Spotlight (Microsoft) Created in: 1975 Headcount: 117,354 Net Income: 12.19B USO Headquarters: Net Revenue: 93.58B USO R&D investment: 12.58 USO As one of the original technology platform compa- nies, Microsoft's success is tied to their partners and ISVs (Independent Software Vendors) that build software leveraging Microsoft's technology. This is why it's strategic for them to build a third-party ap- plication ecosystem by engaging with students, de- velopers and startups. To work with this broad com- munity, Microsoft has a dedicated division called Developer Experience