PART2 2. CORPORATE STARTUP ENGAGEMENT FRAMEWORK (WHAT PEOPLE CAN DO) a. From Low to High Involvement Each way to engage with startups requires a different involvement level in terms of time spent per startup: HIGH INVOLVEMENT Merger & 8 I Support 8 Acquisition Services 7 6 Investment 7 2 Startup 5 Program 4 3 Spin-off 6 3 Events 2 1 Accelerator I 5 4 Co-Working Incubator Space LOW INVOLVEMENT Platform companies like Microsoft or AWS that are looking to build an entire ecosystem around them have been offering Support Services and Startup Programs to engage with startups. These bring them a wide reach and deep range of startups at minimum cost. b. Low Cost versus High Cost Support services are definitely the more scalable way to engage with startups at very low cost as they leverage existing, and sometimes unused assets. HIGH COST 8 7 6 5 4 3 2 1 LOW COST INSEAD #500CORPORATIONS 22