PART2 Customer Access IBM and Microsoft have programs for customer access, respectively Meet new clients and CAP (Cus- tomer Access Program). Coca-Cola added Spotify branding to cans, allowing Spotify to reach massive customer base of Coca-Cola. American Airlines through Innovators shares the stories of startups and small businesses to customers while Turkish Airlines (not a Forbes Global 500) allows startups to pitch to business class passengers during ftights. ~" brings you G, Spotify· Source: Coca-Cola Supplier Access Orange and BMW (via the accelerator BMW Start- up Garage) are providing access to their suppliers. Distributor Access Coca-Cola has more than 24 million customer out- lets around the world and has partnerships with the biggest regional and global retailers. Community Qualcomm (via the Robotics Accelerator) offers an access to Techstars' network of over 3,000 success- ful entrepreneurs, investors, mentors, and corporate partners. INSEAD #500CORPORATIONS 19